Wellness programs centered on the use of wearable devices such as Fitbits should take note — hackers are looking to gain access to the personal information these devices contain.
A recent article by Corporate Wellness Magazine highlighted a data breach compromising the sensitive personal data of Fitbit users, including data on when and where the user sleeps and exercises. Such data was acquired by hackers looking to commit warranty fraud, where the hackers "gain access to the user's account, change the user's personal information like email addresses and passwords, and then order a replacement device under the user's warranty."
The CARROT Health & Wellness Program doesn't require the use of wearables, and personal data is stored only on the participant's phone, not on servers. Ensuring privacy is perhaps the single most important element for the success of any wellness program.