Macomb County Launches New CARROT Program

As part of its ongoing initiative to inspire staff members to lead healthier and more active lives, Macomb County (Michigan) government has announced that it has launched its own CARROT Health & Wellness program. The program began Oct. 3 for all 2,500 county government employees.

"This program helps us promote an active and healthy lifestyle, impacting the quality of life for our employees and residents in positive ways,” said Macomb County Executive Mark A. Hackel. "I believe this free app will help us improve the overall health of our community."

CARROT’s patent-pending program is unique because the app creates a customized daily activity goal for each participant. Additionally, CARROT Health & Wellness features a Rewards Center on the app where employers offer exclusive incentives to its employees. 
 

Macomb County Executive Mark Hackel with CARROT VP Mike Murray and CEO Michael Antaran.

Macomb County Executive Mark Hackel with CARROT VP Mike Murray and CEO Michael Antaran.

Additionally, thanks to the efforts of Macomb County Human Resources and Labor Relations, CARROT will be available to more than just county staff members. All CARROT users in Macomb County will have the opportunity to claim special rewards provided by local retailers, coffee shops, restaurants and other businesses. Macomb County businesses can participate in the program, free of charge, by offering rewards to nearby CARROT users.

“People love the app because it’s free and easy to use,” said Michael Antaran, founder and CEO of CARROT Pass LLC. “Anyone who downloads the app earns one Reward Point for each step they take, and users use these points to purchase rewards posted by local businesses. CARROT users get great rewards, and local businesses attract new customers. Everyone wins.”

Businesses interested in participating in the program should contact Amy Lumetta, Macomb County Human Resources and Labor Relations, (586) 469-7485 or amy.lumetta@macombgov.org.
 

Here is a story by C&G Newspapers announcing the new program.http://www.candgnews.com/news/county-partners-fitness-app-encourage-exercise-96566