CARROT Health & Wellness was named winner of the first “Healthy @ Work Innovation Challenge” at the 2016 Crain's Detroit Business Health Care Leadership Summit. Founder & CEO Michael Antaran made CARROT's five-minute presentation and accepted the award at the event which was held November 17 at the Detroit Troy Marriott.
Small businesses and startups were challenged to provide solutions to engage millennials in their healthcare, and CARROT was selected in a live vote of the conference's 400-plus healthcare executives in attendance.
“To receive this recognition from this amazing audience is exciting for our entire team,” Antaran said. “We’ve worked hard to create a solution that will drive everyone to be more active, a solution that everyone will find fun and engaging, and we feel we’ve done this with CARROT.”
CARROT, introduced on January 2016 by Royal Oak-based Marvel Apps LLC, is an entirely new type of health and wellness program. Without having to purchase wearable trackers, CARROT gives organizations of all sizes a mobile tool to drive healthy behaviors and reward employees for healthy activities. CARROT’s proprietary program provides personalized daily goals to individual participants, helping to maximize engagement.
“We’ve used a blend of technologies to develop a personalized program that truly motivates and rewards even the most sedentary employee,” Antaran said. “There’s really nothing like it on the market today."
CARROT Health & Wellness features a Rewards Center on the app where employers offer exclusive incentives to its employees. At the same time, all CARROT users have the opportunity to claim special rewards provided by local retailers, coffee shops, restaurants and other businesses.
“The feedback we’ve received has been tremendous. Most people mention that they like our concept of personalized goals and instant gratification, and we are now getting great responses to a couple of our newer features, especially our ‘CARROT Survivor’ challenges, unlockable rewards, and the ability for manual wheelchair users to fully participate in the program.”
Henry Ford Health System, Health Alliance Plan of Michigan, Total Sports Complex, and Macomb County Government are among the first organizations to utilize CARROT’s program. Thanks in large part to CARROT’s early success, Founder & CEO Michael Antaran was also recently named one of “50 People in I.T. You Need to Know” by Crain’s Detroit Business.