Our Latest Carrot Version Truly Drives Activity, Healthy Behaviors
When CARROT first launched in December 2014, it was hailed as an innovative tool to help connect shoppers with small businesses. And while that functionality is still very much in place, it has grown into what is now the most unique and dynamic Fitness Rewards program available.
After a series of updates that included the creation of a personalized activity goal for each user, CARROT now boasts features that promise to change the role smartphones play in motivating people to be more active. Most of the new features were created to support the new CARROT Health & Wellness program, including:
The introduction of a new CARROT currency – “Goal Coins” – which allows companies to reward employees for meeting personalized activity goals. Employees earn one Goal Coin each time they meet their daily steps goal.
A company-branded “Rewards Center” where employers participating in a CARROT Health & Wellness can post exclusive incentives for its staff – and this special tab would ONLY be available to the company’s employees. Goal Coins, as well as CARROT Reward Points, may be used to purchase these special rewards which are available directly on the CARROT app.
An improved “Activity” area when users can monitor their personalized steps goal and track their daily progress.
Thanks to a new “JOIN WELLNESS” button, employees have the ability to link seamlessly with their company’s established CARROT Health & Wellness program.
CARROT also includes a new “Featured” tab where businesses, regardless of location, can advertise special offers to reward all CARROT users. CARROT has also streamlined the process for businesses interested in joining the CARROT Merchant Network or posting an offer.