As a sponsor for this year’s LPGA Volvik Championship in Ann Arbor, Michigan, Health Alliance Plan (HAP) wanted to encourage spectators to spend just a little more time walking during their visit to Country Club – after all, living healthier lives is exactly what HAP is all about.
So they staged a HAP Walking Challenge each day of the tournament, and they used CARROT as the primary tool to reward participants. To participate, contestants had to download the free CARROT PASS app and then connect with CARROT iBeacons positioned around the course. They earned points for walking within 200 feet of those beacons, then returned to HAP’s tent and redeemed those points for great prizes.
Kudos to the staff at HAP for their innovative use of CARROT technology… and for motivating people to be more active!