CARROT Reaches Global Audience with Takeda in Europe

Takeda Pharmaceuticals spanned the globe, almost literally, looking for the best solution to run a new walking program for their employees in Switzerland and Finland. Ultimately, they determined that CARROT would be the best tool to keep their staff motivated and engaged.

“We came across CARROT while looking for an app that is simple to use. From installation, to daily usage, to evaluating results, CARROT has proven to be a great choice,” said Selim Cevik, Certified Corporate Wellness Specialist and Consultant, Takeda Pharmaceuticals International.

“This is not only a great program, but a great team too, that has gone out of their way to make our corporate challenge fun, engaging and successful.”

During the month-long challenge, more than 160 Takeda employees competed as small teams competing for various charities, and each used CARROT to count steps and monitor progress.  With the company pledging to donate 12,300 Swiss Francs to the charity selected by the winning team, employees competed to meet as many of their daily CARROT activity goals as possible. To help maximize engagement, participants were able to track the competition in real-time on a company-branded leaderboard.

CARROT users in the Takeda walking program competed in teams to meet as many daily CARROT activity goals as possible, with Takeda pledging 12,300 Swiss Francs to the charity selected by the winning team. Pictured is Takeda's Certified Corporate Wellness Specialist and Consultant Selim Cevik presenting the donation to SOS Kinderdorf.

CARROT users in the Takeda walking program competed in teams to meet as many daily CARROT activity goals as possible, with Takeda pledging 12,300 Swiss Francs to the charity selected by the winning team. Pictured is Takeda's Certified Corporate Wellness Specialist and Consultant Selim Cevik presenting the donation to SOS Kinderdorf.

CARROT CEO Michael Antaran met Cevik at the Employer Healthcare & Benefits Congress (EHBC) in Washington D.C. last fall.

“It really began as a casual conversation,” said Antaran. “A couple of months later, Selim contacted me about using our program. He told me he had reviewed a number of other options, but he felt nothing would be as compelling and easy to use as CARROT.”

Cevik and the staff at Takeda were extremely happy with the results.

“I always got very positive feedback about your customer service. I was very pleased with the service, too,” Cevik said. “I personally think the app was good and it was the right choice. I could solve all issues myself and I think the majority of people, too.”