Sergio Garcia may own the green jacket, but 10 others claimed victory this past weekend.
In its first-ever “Versus” contest, CARROT Wellness staged a four-day competition for users of its fitness rewards mobile app.
“We only developed the contest days before the Masters, and we actually announced the contest less than 24 hours before the tournament began,” said CEO Michael Antaran. “Still, we had about one hundred contestants who followed the action all weekend long on our live leaderboard.”
Participants were asked to assemble a team of 10 golfers by making “Tinder-like” selections. The matchups included Jason Day vs. Jordan Spieth, Justin Rose vs. Danny Willett, and Phil Mickelson vs. Bubba Watson.
The Top Ten CARROT “Versus” finishers each won a $10 pre-paid Visa Gift Card and 250,000 CARROT Reward Points.
“It was great fun, and we’re looking forward to many more ‘Versus’ events in the future, including a fantasy football challenge!” said Antaran.