CARROT, it turns out, is much more than an innovative corporate wellness program.
Last year, the City of Royal Oak (MI) used CARROT to support its “50 Miles in 50 Days” walking challenge for its citizens. And more recently, CARROT completed a 30-day “Survivor” community walking challenge pilot – with the results exceeding anything we’ve witnessed to date.
With no promotion of the challenge (except for its posting on the CARROT Wellness app), 109 people registered to participate. The participants were challenged to make their personalized CARROT activity goal each day for 30 consecutive days.
Among the results:
- Fully 42% of participants successfully completed the challenge, making their personal activity goals every day for 30 straight days. (That is NOT an easy feat to accomplish!)
- Getting off to a good start equated to success: those who were successful the first two days of the challenge survived, on average, 25 days.
- By the end of the challenge, those participants increased their personal steps by an average of 22.2%! (This excludes those who began with the maximum goal of 10,000 steps.)
- Daily engagement was about 92% overall, and the vast majority of those participants opened the CARROT app at least three times per day.
CARROT's community program allows local businesses, at no cost, to offer incentives and rewards to program participants. The program sponsor has the ability to recognize and promote all supporters on the CARROT app.
In the weeks ahead, we will be announcing expanded community walking opportunities using the CARROT Wellness app.
If your organization is looking for a fun, creative and cost-effective way to motivate your community to be more active, contact CARROT today.