To generate interest and excitement in its fifth annual “Body, Mind, Green Community Expo”, the Clarkston (MI) Area Chamber of Commerce is using CARROT to engage the community.
The effort, sponsored by Health Alliance Plan (HAP) of Michigan, allows those who live, work and play in the Clarkston area to participate in a community walking challenge free of charge. The Clarkston Chamber will also promote the expo and its sponsors on the free CARROT Wellness mobile app.
“CARROT is known as a fun, engaging corporate wellness program, but it can also be effective as a community engagement tool,” said CARROT CEO Michael Antaran. “The City of Royal Oak used CARROT to support a similar program last year, and now we’re extremely happy that Clarkston has taken it to another level.”
“In the days ahead, we’ll have an exciting announcement about an even larger community engagement initiative that will benefit thousands,” Antaran said.
The “Body, Mind, Green Community Expo” will take place Thursday, April 19 at Clarkston High School. The Clarkston Health Challenge, as the walking contest is called, begins March 19.
Participants in the Clarkston Health Challenge will have the opportunity to compete for prizes by meeting their daily CARROT activity goal. Users will be able to follow their progress on an in-app leaderboard. In exchange for the Reward Points earned for walking (one step equals one Reward Point), participants can also enter drawings for prizes on the CARROT Wellness app. Contestants must be present at the expo to win.
More info is available at https://www.clarkston.org/.