Auctions

Prize Auctions a Big Hit with CARROT Users

“I’ve got thirty, do I hear thirty-one?”

CARROT recently introduced a new feature that allows participants to use the currencies they’ve earned for walking to compete in live, 60-second auctions to win digital gift cards and other prizes.

The feature has been a resounding hit with as many as 2,500 bids submitted by users on certain days.

“Thanks for starting the auctions. I’ve won a $5 Starbucks and a $10 Kohl’s so far! I find myself making sure I make my goal more than ever, because I want to make sure I have enough for the next auction. Keep it up!” said Lori L., a CARROT participant since 2017.

“Thirty going once… “

“We’re always looking for ways to improve each user’s experience,” said CARROT Founder and CEO Michael Antaran. “By giving the participants a new, fun way to user their CARROT Coins and Reward Points, we were certain it would improve engagement – and it has definitely done that.”

Auctions available to all Premium Members are held each weekday with four-to-eight prizes up for bid at various times. Digital gift cards to Amazon, Best Buy, Target, Walmart, Panera Bread and many others are typical prizes. Shinola Detroit has sponsored a number of $25 gift cards as well.

CARROT’s development staff has just finished testing an update that will allow all CARROT clients to host reward auctions exclusively for their members. Beaumont Health, for example, will begin making its rewards available in the form of auction prizes to those who are enrolled in the “Beaumont Gets Walking” community health initiative on CARROT.

“Thirty going twice… “

Making rewards available through CARROT’s unique auction format, rather than simply listing them as “for-purchase rewards” on the app, provides many advantages:

  • More total rewards can be offered, and future prizes can be visible weeks in advance – increasing motivation with more “dangling carrots” available.

  • A countdown clock on each item lets participants know when that auction will start, so they never miss out on an opportunity.

  • Using the new auction filter, participants can view the prizes they “Like” as well as the ones requiring CARROT Coins or Reward Points.

  • It’s super convenient: the instant auctions happen in real time and are normally completed in a matter of minutes.

  • Only the winning bidder loses their currency – if a user is outbid for an item, they still keep ALL of their CARROT currency!

  • If a participant misses out on an auction, no worries – new prizes (and chances to win) are right around the corner!

Prizes are visible on the CARROT Wellness app under the “Auction” tab. Please be sure to check there frequently as new prizes are added regularly.

“SOLD – to another lucky CARROT user!!”

The app is a free download on the Apple and Google Play Stores and can be found by searching “carrot wellness”, or by following this link: http://onelink.to/carrot.

More information is available at http://carrotwellness.com.