Beaumont Health

"They walked HOW FAR?"

Beaumont Health recently sponsored a “Summer Sweepstakes” contest on CARROT as part of its community health and wellness initiative. The response from users was, quite simply,  off-the-charts:

(1) There were 153,801 entries in Beaumont’s Summer Sweepstakes contest on CARROT – meaning participants redeemed nearly 154-million steps in pursuit of $250 in Amazon Gift Cards!

(2) Participants walked about 70,000 miles to enter the drawing, roughly the equivalent of walking:

2,668 marathons,
31,777 trips from the U.S. Capitol to the Lincoln Memorial,
14,000 trips over the Mackinac Bridge,
11,461 trips around Central Park, or
25 trips from New York City to Los Angeles.

(3) Walking a circuit around Metro Detroit to all eight Beaumont Hospitals would require about 242,000 steps – meaning the participants walked the equivalent of 636 “Beaumont Loops”.

(4) Beaumont’s offer of $250 in prizes resulted in more than 615,000 steps per dollar invested!

(5) CARROT users were attracted to Beaumont’s contest in huge numbers. In the course of purchasing nearly 154,000 entries, users viewed the Beaumont reward about 680,000 times during the month of July.

Beaumont Sports Medicine Doc: Try CARROT

Just 18 months ago, CARROT won a competition for being the “most innovative solution to engage Millennials with their health care”. Now, a leading sports medicine physician suggests those age 50-and-over would also benefit by using CARROT.

The Oakland Press recently interviewed Beaumont Health orthopedic surgeon James Bicos, M.D., director of the William Beaumont Sports Medicine Fellowship, about the use of smart phone apps to motivate people to live healthier, more active lives. The article was primarily focused on mobile apps helpful to those age 50 and over.

According to the article: “Beaumont Community Health offers a fitness app called Carrot, and Bicos recommends using it. Carrot, a free app, allows users to earn points which they redeem for rewards. The rewards are used to play games, compete in challenges, and redeem gift cards to local businesses. Carrot gives user personalized activity goals that update daily.”

From Millennials to Boomers, CARROT is a great option for anyone looking be more active.

“Beaumont Gets Walking” with CARROT

Beaumont Health is taking a new “gamified” approach to community health, utilizing the CARROT Wellness mobile app as the high-tech centerpiece of its “Beaumont Get Walking” initiative.

Participants in the free program will use CARROT to earn “virtual currencies” for walking and meeting individual activity goals – and they will use those currencies to purchase exclusive rewards including digital gift cards and incentives offered by local businesses. Through CARROT, Beaumont will also promote, and reward community members for participating in, a variety of wellness-related events.

“We’re absolutely honored to be working with Beaumont to support their amazing work in community health,” said Michael Antaran, CARROT Founder & CEO. “Their longtime commitment to the communities they serve is well-established. We firmly believe CARROT will be an effective tool in helping Beaumont reach the entire community, including those who do not typically take part in wellness initiatives.”

Chronic conditions such as diabetes, cardiovascular disease and obesity affect work, family and overall quality of life. To address the alarming trend in chronic disease, Beaumont – one of Michigan’s largest health care systems with eight regional hospitals – has partnered with key community stakeholders to improve health one community at a time.

“Our partnership with CARROT gives community members an incentive to get moving,” said Betty Priskorn, Vice President, Community Health Outreach at Beaumont Health. “The program uses individualized goals and instant gratification to motivate. Beaumont is committed to becoming a leader in care that supports the needs of the communities we serve.”

“Beaumont Gets Walking” focuses on the communities in Wayne, Oakland and Macomb counties in Southeast Michigan. As a part of this initiative, CARROT will provide Beaumont with an engaging, measurable, and mobile program that essentially makes a game out of walking.

To participate in the program, Metro Detroit area residents are encouraged to:

     1) Download the free CARROT wellness app from the Apple or Google Play Store. Search “carrot wellness” or go to http://onelink.to/CARROT

     2) Open CARROT and log in. Log in using your phone number (preferred) or Facebook

     3) Swipe left to “BEAUMONT” tab, tap on the “Join the Program” reward item and “purchase” your free entry into the program

Local businesses who would like to support the program by contributing rewards may do so at no cost. Those merchants can get involved by contacting CARROT directly.

Introduced in Metro Detroit in 2016, CARROT Wellness is a free mobile app that uses personalized activity goals and instant gratification to motivate users on an individual level. Its gamified approach to health and wellness has demonstrated results in leading people to make increased movement a new, healthy habit.

CARROT was named the “Most Innovative Solution” to engage millennials with health care during the annual Crain’s Detroit Business Health Care Leadership Summit in November 2016.

The app is a free download on the Apple and Google Play Stores and can be found by searching “carrot wellness”, or by following this link: http://onelink.to/carrot. More information is available at http://carrotwellness.com.