Healthy Livonia has launched its first community-wide fitness initiative, using CARROT as the high-tech centerpiece to motivate citizens and businesses to live healthier, more active lives.
“The Affordable Care Act requires hospitals to conduct a Community Health Needs Assessment to identify health issues encountered in a hospital’s service area as well as to develop possible strategies to address these issues, adopt an implementation plan at least every three years, and be prepared to monitor and measure its progress.”
Ability to monitor? Check.
Affordable for non-profits of any size? Check.
A mobile tool that allows hospitals to fully implement their plan to address their community’s health needs? Check.
When it comes to community health and wellness, CARROT checks (and thinks outside of) all the boxes!
Beaumont Health recently sponsored a “Summer Sweepstakes” contest on CARROT as part of its community health and wellness initiative. The response from users was, quite simply, off-the-charts:
(1) There were 153,801 entries in Beaumont’s Summer Sweepstakes contest on CARROT – meaning participants redeemed nearly 154-million steps in pursuit of $250 in Amazon Gift Cards!
(2) Participants walked about 70,000 miles to enter the drawing, roughly the equivalent of walking:
31,777 trips from the U.S. Capitol to the Lincoln Memorial,
14,000 trips over the Mackinac Bridge,
11,461 trips around Central Park, or
25 trips from New York City to Los Angeles.
(3) Walking a circuit around Metro Detroit to all eight Beaumont Hospitals would require about 242,000 steps – meaning the participants walked the equivalent of 636 “Beaumont Loops”.
(4) Beaumont’s offer of $250 in prizes resulted in more than 615,000 steps per dollar invested!
(5) CARROT users were attracted to Beaumont’s contest in huge numbers. In the course of purchasing nearly 154,000 entries, users viewed the Beaumont reward about 680,000 times during the month of July.
Beaumont Health is taking a new “gamified” approach to community health, utilizing the CARROT Wellness mobile app as the high-tech centerpiece of its “Beaumont Get Walking” initiative.
Participants in the free program will use CARROT to earn “virtual currencies” for walking and meeting individual activity goals – and they will use those currencies to purchase exclusive rewards including digital gift cards and incentives offered by local businesses. Through CARROT, Beaumont will also promote, and reward community members for participating in, a variety of wellness-related events.
“We’re absolutely honored to be working with Beaumont to support their amazing work in community health,” said Michael Antaran, CARROT Founder & CEO. “Their longtime commitment to the communities they serve is well-established. We firmly believe CARROT will be an effective tool in helping Beaumont reach the entire community, including those who do not typically take part in wellness initiatives.”
Chronic conditions such as diabetes, cardiovascular disease and obesity affect work, family and overall quality of life. To address the alarming trend in chronic disease, Beaumont – one of Michigan’s largest health care systems with eight regional hospitals – has partnered with key community stakeholders to improve health one community at a time.
“Our partnership with CARROT gives community members an incentive to get moving,” said Betty Priskorn, Vice President, Community Health Outreach at Beaumont Health. “The program uses individualized goals and instant gratification to motivate. Beaumont is committed to becoming a leader in care that supports the needs of the communities we serve.”
“Beaumont Gets Walking” focuses on the communities in Wayne, Oakland and Macomb counties in Southeast Michigan. As a part of this initiative, CARROT will provide Beaumont with an engaging, measurable, and mobile program that essentially makes a game out of walking.
To participate in the program, Metro Detroit area residents are encouraged to:
1) Download the free CARROT wellness app from the Apple or Google Play Store. Search “carrot wellness” or go to http://onelink.to/CARROT
2) Open CARROT and log in. Log in using your phone number (preferred) or Facebook
3) Swipe left to “BEAUMONT” tab, tap on the “Join the Program” reward item and “purchase” your free entry into the program
Local businesses who would like to support the program by contributing rewards may do so at no cost. Those merchants can get involved by contacting CARROT directly.
Introduced in Metro Detroit in 2016, CARROT Wellness is a free mobile app that uses personalized activity goals and instant gratification to motivate users on an individual level. Its gamified approach to health and wellness has demonstrated results in leading people to make increased movement a new, healthy habit.
CARROT was named the “Most Innovative Solution” to engage millennials with health care during the annual Crain’s Detroit Business Health Care Leadership Summit in November 2016.
The app is a free download on the Apple and Google Play Stores and can be found by searching “carrot wellness”, or by following this link: http://onelink.to/carrot. More information is available at http://carrotwellness.com.
To generate interest and excitement in its fifth annual “Body, Mind, Green Community Expo”, the Clarkston (MI) Area Chamber of Commerce is using CARROT to engage the community.
The effort, sponsored by Health Alliance Plan (HAP) of Michigan, allows those who live, work and play in the Clarkston area to participate in a community walking challenge free of charge. The Clarkston Chamber will also promote the expo and its sponsors on the free CARROT Wellness mobile app.
“CARROT is known as a fun, engaging corporate wellness program, but it can also be effective as a community engagement tool,” said CARROT CEO Michael Antaran. “The City of Royal Oak used CARROT to support a similar program last year, and now we’re extremely happy that Clarkston has taken it to another level.”
“In the days ahead, we’ll have an exciting announcement about an even larger community engagement initiative that will benefit thousands,” Antaran said.
The “Body, Mind, Green Community Expo” will take place Thursday, April 19 at Clarkston High School. The Clarkston Health Challenge, as the walking contest is called, begins March 19.
Participants in the Clarkston Health Challenge will have the opportunity to compete for prizes by meeting their daily CARROT activity goal. Users will be able to follow their progress on an in-app leaderboard. In exchange for the Reward Points earned for walking (one step equals one Reward Point), participants can also enter drawings for prizes on the CARROT Wellness app. Contestants must be present at the expo to win.
More info is available at https://www.clarkston.org/.
CARROT, it turns out, is much more than an innovative corporate wellness program.
Last year, the City of Royal Oak (MI) used CARROT to support its “50 Miles in 50 Days” walking challenge for its citizens. And more recently, CARROT completed a 30-day “Survivor” community walking challenge pilot – with the results exceeding anything we’ve witnessed to date.
With no promotion of the challenge (except for its posting on the CARROT Wellness app), 109 people registered to participate. The participants were challenged to make their personalized CARROT activity goal each day for 30 consecutive days.
Among the results:
- Fully 42% of participants successfully completed the challenge, making their personal activity goals every day for 30 straight days. (That is NOT an easy feat to accomplish!)
- Getting off to a good start equated to success: those who were successful the first two days of the challenge survived, on average, 25 days.
- By the end of the challenge, those participants increased their personal steps by an average of 22.2%! (This excludes those who began with the maximum goal of 10,000 steps.)
- Daily engagement was about 92% overall, and the vast majority of those participants opened the CARROT app at least three times per day.
CARROT's community program allows local businesses, at no cost, to offer incentives and rewards to program participants. The program sponsor has the ability to recognize and promote all supporters on the CARROT app.
In the weeks ahead, we will be announcing expanded community walking opportunities using the CARROT Wellness app.
If your organization is looking for a fun, creative and cost-effective way to motivate your community to be more active, contact CARROT today.