HFHS: Walking the Corporate Wellness Walk

It’s our belief that most organizations sincerely care about the health and wellbeing of their employees. Of course, some choose to address wellness as an “obligation”, while others view it as “essential” – as essential as any product or service the company provides. At CARROT Wellness, we’re fortunate to work with many exceptional organizations who “walk the walk” when it comes the wellbeing of its staff members.

And Henry Ford Health System takes a back seat to no one.

HFHS has long had a well-earned reputation for its leadership role in community health. But for the past year, we’ve had a front-row seat to witness their daily commitment to corporate health and wellness. Nutrition, exercise, stress reduction and financial health only begin to scratch the surface at HFHS. The wellbeing of their employees is integrated into every organizational activity – it’s truly impressive.

One year ago, as a startup company looking for a toe-hold in the vast wellness universe, we could not have hand-picked a better partner and role model.

To the HFHS staff, we appreciate your trust, confidence and support this past year – and we look forward to helping you reach your employee health and wellness goals for years to come.


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City of Royal Oak Using CARROT Wellness for New Community Walking Challenge

ROYAL OAK, MICH. – With the assistance of the free ‘CARROT Wellness’ mobile app, members of the Royal Oak community will be able to use their smartphones to participate in the inaugural “Mayor’s 50 Miles in 50 Days Walking Challenge”.

 “We’re excited that the City of Royal Oak is using CARROT for this great community program,” said Michael Antaran, Founder & CEO of CARROT Wellness. “We’re honored to be able to support our hometown.”
Mayor Michael Fournier and the Royal Oak City Commission are encouraging individuals and families to lead healthier lifestyles with the challenge that began on April 15.

"One of the things Royal Oak has in common with the most vibrant cities in the world is that it's very walkable," said Mayor Fournier. "This spring, I am asking you to 'step it up' and experience all of the exciting things Royal Oak has to offer on foot."

Once the app is downloaded from either the Apple (iPhone) or Google Play (Android) Store, participants are encouraged to sign in using either their phone number of Facebook. Users should also be sure to allow ‘Location Services’ to see the special “Royal Oak” screen where information, exclusive rewards and a “Walking Challenge Leaderboard” are available.
The “Royal Oak” screen is only visible to CARROT users in and around the City of Royal Oak.

The app can be found by searching “carrot wellness” on the app store, or follow this link:

CARROT Wellness is a mobile corporate health and wellness program that rewards participants financially for walking and meeting individualized activity goals. It was launched in January 2016 by CARROT Pass LLC of Royal Oak. 

In November 2016, CARROT was named the “Most Innovative Solution” to engage millennials with health care during the annual Crain’s Detroit Business Health Care Leadership Summit. CARROT’s first corporate wellness customers include Henry Ford Health System, Health Alliance Plan, the UAW, Oakland University and Macomb County Government.

CARROT’s proprietary algorithm allows all users – from marathon runners to manual wheelchair users – to compete equally for rewards, providing instant gratification for meeting personalized goals.


CARROT's Activity Screen

CARROT's Activity Screen

CARROT gives each participant a personalized “Activity Goal”, based on the user’s own activity history, which is updated daily. By walking and meeting personal activity goals, participants earn currencies that can be used to purchase rewards such as digital gift cards that are available right on the app.

CARROT has “gamified” health and wellness, including several fun features available to all users. With CARROT, there’s no need to purchase a fitness tracker – everything, including your steps data and rewards, is stored exclusively on your phone. The app doesn’t even have to be on or running to earn points. But if you already own a fitness tracker, CARROT accepts steps data from most popular devices including Fitbit.

More information about CARROT can be found at


Sergio NOT the Only Masters Winner!

Sergio Garcia may own the green jacket, but 10 others claimed victory this past weekend.

In its first-ever “Versus” contest, CARROT Wellness staged a four-day competition for users of its fitness rewards mobile app.

“We only developed the contest days before the Masters, and we actually announced the contest less than 24 hours before the tournament began,” said CEO Michael Antaran. “Still, we had about one hundred contestants who followed the action all weekend long on our live leaderboard.”

Participants were asked to assemble a team of 10 golfers by making “Tinder-like” selections. The matchups included Jason Day vs. Jordan Spieth, Justin Rose vs. Danny Willett, and Phil Mickelson vs. Bubba Watson.

The Top Ten CARROT “Versus” finishers each won a $10 pre-paid Visa Gift Card and 250,000 CARROT Reward Points.

“It was great fun, and we’re looking forward to many more ‘Versus’ events in the future, including a fantasy football challenge!” said Antaran.

CARROT Users: 20,000 Purchases (and Climbing!)

“Black Friday”, “Small Business Saturday” and “Cyber Monday” are familiar to most shoppers.

Perhaps “CARROT Wellness Wednesday” should be added to the list.

This past Wednesday, CARROT Wellness users surpassed the 20,000-mark in total purchases on the free app.

“This number is staggering, far exceeding our wildest expectations,” said CARROT CEO Michael Antaran. “When you consider that it took less than 11 months to get this kind of traction, it’s really unbelievable.”

The CARROT Health & Wellness program was made available on the Apple and Google Play stores in January 2016. Purchased items include digital gift cards, physical goods, exclusive discounts, and entries into free prize drawings.

“We’re humbled by the support and enthusiasm we’ve received from users in our first year,” Antaran said, “and it’s driving us to add new, even more engaging features in the months and years ahead.”

CARROT Wellness can be found on the app store here.

CARROT Wins Crain's Detroit Business Competition

CARROT Health & Wellness was named the first-ever winner of the Healthy@Work Challenge at the Crain's Detroit Business Health Care Leadership Summit in Troy this morning. Small businesses and startups were challenged to provide solutions to engage millennials in their healthcare, and CARROT was selected in a live vote of the conference's 400-plus attendees. Founder & CEO Michael Antaran made CARROT's presentation and accepted the award.

CARROT Participates in State Department’s YLAI Program

CARROT was recently invited to participate in the U.S. Department of State’s “Young Leaders of the Americas Initiative”, a special fellowship program which matches young entrepreneurs from Latin America and the Caribbean with business leaders in the U.S.  For a period of four weeks, we were pleased to host Ianir Sonis of Argentina. Ianir lent his considerable insights and energy to suggest some great changes to the CARROT program. (We’d like to think that we were able to assist him in his future pursuits as well!) Given his talents, passion and leadership ability, we know that he will be extremely successful. 

Ianir, you will always be a great friend to the “ZANAHORIA” team – thank you, and best of luck always!!

Ianir Sonis with CARROT CEO Michael Antaran.

Ianir Sonis with CARROT CEO Michael Antaran.

Macomb County Launches New CARROT Program

As part of its ongoing initiative to inspire staff members to lead healthier and more active lives, Macomb County (Michigan) government has announced that it has launched its own CARROT Health & Wellness program. The program began Oct. 3 for all 2,500 county government employees.

"This program helps us promote an active and healthy lifestyle, impacting the quality of life for our employees and residents in positive ways,” said Macomb County Executive Mark A. Hackel. "I believe this free app will help us improve the overall health of our community."

CARROT’s patent-pending program is unique because the app creates a customized daily activity goal for each participant. Additionally, CARROT Health & Wellness features a Rewards Center on the app where employers offer exclusive incentives to its employees. 

Macomb County Executive Mark Hackel with CARROT VP Mike Murray and CEO Michael Antaran.

Macomb County Executive Mark Hackel with CARROT VP Mike Murray and CEO Michael Antaran.

Additionally, thanks to the efforts of Macomb County Human Resources and Labor Relations, CARROT will be available to more than just county staff members. All CARROT users in Macomb County will have the opportunity to claim special rewards provided by local retailers, coffee shops, restaurants and other businesses. Macomb County businesses can participate in the program, free of charge, by offering rewards to nearby CARROT users.

“People love the app because it’s free and easy to use,” said Michael Antaran, founder and CEO of CARROT Pass LLC. “Anyone who downloads the app earns one Reward Point for each step they take, and users use these points to purchase rewards posted by local businesses. CARROT users get great rewards, and local businesses attract new customers. Everyone wins.”

Businesses interested in participating in the program should contact Amy Lumetta, Macomb County Human Resources and Labor Relations, (586) 469-7485 or

Here is a story by C&G Newspapers announcing the new program. 

One Bike, Ten Million Steps: Michigan Fitness Foundation Presents Detroit Bike to CARROT Winner

The Michigan Fitness Foundation (MFF), with its mission to inspire Michiganders to live more active lives, recently launched a new mobile initiative using CARROT. During the month of May, the MFF conducted a contest in which CARROT users could donate 10,000 steps to receive one entry in a drawing for a free Detroit Bike. More than 10-million steps were redeemed by CARROT users during the 19-day contest with Kristy Simler of Henry Ford West Bloomfield Hospital being selected as the winner.

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Attending the award presentation were (left to right) Lynn Torossian (President & CEO, Henry Ford West Bloomfield Hospital), James J. Tighe (President & CEO, Michigan Governor's Council on Physical Fitness, Health & Sports and the Michigan Fitness Foundation), award recipient Kristy Simler, Bethany Thayer (Director, Center for Health Promotion and Disease Prevention at Henry Ford Health System), and Michael Antaran(Founder & CEO, CARROT Pass LLC).

Michigan residents should continue to check out the MFF’s CARROT reward items as many more incentives, including Detroit Bikes, will be available in the months ahead.

Health, wellness or fitness-based organizations interested in using CARROT to further its mission should contact CARROT Pass today. Opportunities to reach CARROT’s rapidly-expanding universe of users are available on a local, regional and national basis. 

CARROT and the Goldman Sachs 10,000 Small Businesses Program

This past week, CARROT CEO Michael Antaran joined 31 other Goldman Sachs 10,000 Small Businesses alum, along with Michael Bloomberg, Warren Buffet, and Twitter CEO Jack Dorsey in New York to usher in a new round of graduating entrepreneurs. 

Recent graduate Jean Tang has written a tremendous article about her experience with the program, and the invaluable knowledge she's gained from participating in Goldman Sachs 10,000 Small Businesses. Click the link below to read her article on Forbes.

Buffett, Bloomberg, Dorsey, Oh My!: My Graduation From Goldman Sachs' 10,000 Small Businesses

CARROT Back in the Big Apple

More than 6,700 companies have successfully completed the Goldman Sachs 10,000 Small Businesses program since 2010. But on the recent occasion of the 20th cohort to graduate in New York, only 32 distinguished alums were invited to join Warren Buffet, Michael Bloomberg and a select group of America’s top business leaders for an extraordinary round table event in New York City.

CARROT had a seat at the table.  

Twitter & Square CEO Jack Dorsey with Michael Antaran, CEO of CARROT Pass, at the Goldman Sachs 10,000 Small Businesses round table event in New York City.

Twitter & Square CEO Jack Dorsey with Michael Antaran, CEO of CARROT Pass, at the Goldman Sachs 10,000 Small Businesses round table event in New York City.

Michael Antaran, CEO of Marvel Apps and CARROT PASS, attended the exclusive event and gave a brief presentation about his favorite fitness rewards app.

“It was a tremendous honor to be invited to participate in such an amazing event,” said Antaran, a 2014 graduate of the 10,000 Small Businesses program in Detroit. “It was extremely valuable to meet with so many incredible people, and I was pleased and flattered by the interest shown in CARROT.”

Antaran was seated with Jack Dorsey, CEO of Square and Twitter, for the business roundtable discussion. “I truly appreciated his feedback and insights into technology,” Antaran said. “Jack is clearly one of the most innovative thinkers in our industry – it’s easy to see why he’s been so successful.”

CARROT Sighting: Dr. Wisdom!

Henry Ford Health System launched its CARROT Health & Wellness Program for its 25,000+ employees with a special event that included a number of fitness-related activities. Attending one such event in Detroit was Kimberlydawn Wisdom M.D., M.S.  Dr. Wisdom is the Senior Vice President of Community Health & Equity and the Chief Wellness & Diversity Officer at Henry Ford Health System. She is also Michigan's First Surgeon General… and now, she’s a CARROT user. Welcome aboard, Dr. Wisdom!

Dr. Kimberlydawn Wisdom with CARROT CEO Michael Antaran

Dr. Kimberlydawn Wisdom with CARROT CEO Michael Antaran

The Henry Ford Health System staff prepares for their CARROT program launch!

The Henry Ford Health System staff prepares for their CARROT program launch!

HAP Uses CARROT for LPGA Walking Challenge

As a sponsor for this year’s LPGA Volvik Championship in Ann Arbor, Michigan, Health Alliance Plan (HAP) wanted to encourage spectators to spend just a little more time walking during their visit to Country Club – after all, living healthier lives is exactly what HAP is all about. 

So they staged a HAP Walking Challenge each day of the tournament, and they used CARROT as the primary tool to reward participants. To participate, contestants had to download the free CARROT PASS app and then connect with CARROT iBeacons positioned around the course. They earned points for walking within 200 feet of those beacons, then returned to HAP’s tent and redeemed those points for great prizes. 

Kudos to the staff at HAP for their innovative use of CARROT technology… and for motivating people to be more active!