The Michigan Fitness Foundation (MFF), with its mission to inspire Michiganders to live more active lives, recently launched a new mobile initiative using CARROT. During the month of May, the MFF conducted a contest in which CARROT users could donate 10,000 steps to receive one entry in a drawing for a free Detroit Bike. More than 10-million steps were redeemed by CARROT users during the 19-day contest with Kristy Simler of Henry Ford West Bloomfield Hospital being selected as the winner.
Attending the award presentation were (left to right) Lynn Torossian (President & CEO, Henry Ford West Bloomfield Hospital), James J. Tighe (President & CEO, Michigan Governor's Council on Physical Fitness, Health & Sports and the Michigan Fitness Foundation), award recipient Kristy Simler, Bethany Thayer (Director, Center for Health Promotion and Disease Prevention at Henry Ford Health System), and Michael Antaran(Founder & CEO, CARROT Pass LLC).
Michigan residents should continue to check out the MFF’s CARROT reward items as many more incentives, including Detroit Bikes, will be available in the months ahead.
Health, wellness or fitness-based organizations interested in using CARROT to further its mission should contact CARROT Pass today. Opportunities to reach CARROT’s rapidly-expanding universe of users are available on a local, regional and national basis.